Try These 5 DIY SEO Hacks, Before Hiring an SEO Expert

Still fired to drive clients to your site for the great sale you just launched but the budget is tight? You can successfully drive millions of customers to your websites and social media with these simple DIY (do-it-yourself) SEO hacks. These 5 DIY SEO Hacks will help you attract, convert and retain clients before you can afford to hire SEO experts.

Search Engine Optimization involves picking well-thought-out keywords that customers are likely to type on search webs. Ones you have tactfully positioned these key phrases in your content, search engine algorithms automatically list your social media or web pages at the top of search results.

If you are like most people, SEO could seem like a daunting task, and to be honest, it baffles even the most technically literate persons. In light of this, we recommend that you first go through this Dummy Guide to SEO for small businesses before trying to implement these DIY SEO hacks.

We highly recommend dedicating just 30 minutes a day doing the following and guarantee significant sales improvements in less than a month!

After many years focusing on SEO, we have deduced that successful online digital marketing strategies revolve around 5 Ws, and 1 H of factual analysis; (Who, What, When, Why, Where, and How). 

• Create a content calendar (What)

An editorial calendar comprises a written schedule of the times you intend to publish content such as promotional offers.

The whole idea here is to devise a plan so that DIY SEO hacks are easy, fun, and productive. Planning your 30 minutes will ensure you prioritize and organize creating and publishing content on regular basis without it feeling like so much work.

The plan is basically an online selling strategy that is both partnership and sales oriented.

• Create and post content regularly (When)

The slogan “content is king” is almost a cliché now but we cannot reiterate it enough. Your sites ought to educate your potential clients first before you can convert them into paying customers.

Search engines are constantly looking for new content and must ensure that websites are kept up to date. However, your existing web pages may only need to be reviewed now and then. We recommend doing this every three months.

Posting informative and entertaining content often will hook prospects and web algorithms to deem your sites reliable and trustworthy. Digital content is highly perishable since people are generating tons of information every minute. This means you have to replenish them with your juice regularly! Write blog posts, guides, how-tos, tutorial videos, and everything in between so that you never leave their minds.

• Study your competitors and stay on trends (Who)

This is the art of war and watching your enemies’ strategies puts you at a competitive advantage. Have a list of at least five leaders in your niche and watch them closely. Filter the keywords they are using to attract both organic and paid results.

Alternatively,

Sit with your team and write down short phrases or words people might use to search for your business, product, or service.

Search these on google and see what results will pop and check related results for further inspiration. You can use the google planner tool to filter words with fewer results to narrow down your search.

• Master channeling local SEO (Where)

Understanding your potential clients’ search intent is your bread and butter. Local traffic has proven to be 93% more likely to convert into sales.

Local SEO refers to optimizing efforts aimed to increase traffic and conversion for specific local searches.

Customizing your traffic to focus on local prospects should begin by creating a well-curated Google My Business account that will make it easy for people to find you.

Include your complete company details to optimize local SEO and do an audit of your SEO health often. On this note, use google analytics tools to enhance on-page optimization.

• Share your content widely (Why)

Your blog posts, guides, white papers, and articles are only productive if they reach the prospects. SEO will thrive on these and your online presence will directly reflect on the number of organic searches.

Now stay with me here, if your business offers goods or services that I am likely to try and find as a search query online, you want me to see you often. I need you to have a top space in my mind. Ones I recognize your brand as the most dominant, I will figure you already know what I want and you’ve got it for me!

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Where does this leave you? Having sorted the five Ws, here are some bonus tips on HOW to dominate your consumers’ minds;

Bonus tip 1; Start now with that tight marketing budget and make sure you are consistent with a Keyword-rich Domain name. That way, you demonstrate competence and confidence in what you are offering. Educate them on details they didn’t know and mistakes they can make. Simply showcase your experience!

Bonus tip 2; Focus on solving their problem not only closing a sale. Customers hate pushy salesmen and prefer trusted advisors. Generate informative tidbits of content even if it is not tied to your sale such as insight on an industry trend.

Bonus tip 3; participate in corporate social responsibilities (CSR) and broadcast them. At the end of the day, internet users cannot shun their human nature and emotions drive numbers. This edge against Artificial Intelligence (AI) could be the icing on the DIY SEO cake driving users to your sites in loads!

Once you have successfully implemented these DIY SEO hacks, check out these 15 SEO Strategies for Small Businesses to continue scaling and growing your online business.

To sum it up, we agree hiring an SEO expert is an extra nudge to most start up’s budgets. However, we cannot overlook the importance of Search Engine Optimization in this era of online shopping. With these simple Do It Yourself (DIY) SEO hacks, you can successfully attract, convert and retain a pool of clients to scale your online business.

Now some question comes to play…

Can I do SEO for Free with these DIY SEO Hacks?

You can definitely DIY your SEO for free, but you are going to need some freely available tools online. You just need to invest a little bit of time and effort into learning how to use and interpret these tools and you are good to go. Some of the tools we find helpful include;

• Canva – for all your graphic design needs. With a free version and easy-to-use interface, Canva is our go-to tool for all the graphics on our websites. You can also use it to create a content calendar.
• Google Analytics – Google Analytics is a measurement tool that provides you with a wealth of information about the performance of your website, including the number of visitors, length of visit, visitor locations, ages, and interests, visitor entry point (organic search results, backlinks, social media, and so on), and conversion rates.
  It’s a very effective tool. It may also let you know whether your marketing strategies are effective or if they need to be improved, despite the fact that there is a little learning curve.
• Google Search Console – This is hands down our favorite tool. Not only is it FREE but it is so powerful. It helps you do a site audit, find and fix errors, and submit your sitemap to google so that your website is indexed to rank. In short, you will need this for technical SEO and On-Page SEO.
• Grammarly – This tool has worn our hearts over and over again, with the spelling and grammar corrections, clarity suggestions, and tone detection we couldn’t ask for more. The reason we love it so much is the ability to check for plagiarism! Although it is a paid feature, it helps you avoid content duplication that can lead to being penalized by google.
• Ubersuggest – Excellent tool for backlinks, keyword research, and competition research.

There are many more free SEO tools that you can use for your DIY SEO hacks but we will cover that as a full topic so that we can cover them in more detail.

When Should I Consider Hiring an SEO Expert?

Google’s algorithm changes constantly, making SEO an ongoing process. Is it possible for you to stay on top of everything? Have you got the time and resources to do so?

If your website provides an excellent user experience and contains high-quality content, you may be rewarded with higher rankings. For years, page experience measurements have been used as ranking factors. SEO results can take some time to appear — but not indefinitely. One of the few signs it’s time to hire new talent is if you haven’t seen a measurable return on your SEO strategy after six months.

Get in contact with us if all of this seems too challenging for you to handle alone. We are a group of SEO professionals who focus on content marketing services, and we might be able to handle all of your SEO needs for you.