Digital marketing has become one of the most popular ways to make money online! With its flexibility and convenience, it has great opportunities for entrepreneurs, businesses, and even individuals to create an income online from their digital marketing presence.
There are several methods to make money with digital marketing, such as starting your own digital marketing agency, offering freelance services, or landing a salaried position.
The Digital Marketing Space is rapidly growing. The time when getting a job and working a traditional job were the only ways to make money is long gone. People are now earning thousands of dollars per month from the comfort of their own homes. All you need are some applicable skills, a laptop, and a high-speed internet connection.
There are numerous ways to make money with digital marketing. However, before you can begin earning, you must first understand what digital marketing is.
In this article, we will outline 5 of the best ways to get you started making money with digital marketing as soon as Monday next week! Read on to learn more.
What is digital marketing?
Digital marketing is arguably the fastest way to wealth creation in the 21st century. Businesses have migrated from traditional marketing methods to contemporary modes, which use electronic devices to reach prospects globally.
In this era of TikTok, Instagram, Facebook, and YouTube, making money online has become a hobby. You just pick something you love doing that you would do for free with a smile, then learn to do it so well that people would happily pay you for it.
Everything is content, and every data generated online could leap millions of dollars!
The idea behind digital marketing is optimizing the quality and quantity of traffic that this content could collect from search engines. So long as networking is the magic bullet in business, the role of digital marketing remains at the heart of every business.
The upside of digital marketing is that, when everyone strives to dig for gold, you are busy selling them shovels, and we all know how that goes.
A digital marketer has five main focus points (The 5S of digital marketing),
- Selling
- Serving
- Speaking
- Saving
- Sizzling
Selling is an indispensable role, and serving is closely correlated. Communicating with customers is critical to understand their needs, and using the internet for these roles greatly saves costs and time.
Finally, brand dominance and high profitability become inevitable.
You might wonder how you make your bucks in the middle of all this but stay with me. Here are five ways to earn a living working from home as a full-time digital marketer.
5 key skills you need to start making money with Digital Marketing
- You’ve got to have that fire to sell paired with a keen eye to understand prospective customers’ behavior.
- A basic understanding of web platforms as part of the technical competencies.
- A good comprehension of Search Engine Optimization (SEO) and how search engines rank content.
- The creation of engaging and on-message content, whether text-based, image-based, audio, or video.
- Have some website development understanding, including graphic design software use. Luckily, you can learn all these skills for absolutely free on YouTube!
Now that we have that out of the way, how do you get to stack the big bucks? Here are 5 ways to make money online with digital marketing:
1. Make money as a content specialist
Cash has been king for so long. But in the digital era, content is King!
The most paying form of content you can develop is written content. This is a subset of digital marketing strategies that incorporates blog post writing, writing scripts for videos or digital magazines, and posts for posting on social media.
Make sure to sharpen your keyword research skills, SEO skills, analytical and finally, writing skills, and you are set to start earning up to $2000 per month from writing content.
Just to give an example, ZipRecruiter estimates that the monthly salary of a content specialist in the US and UAE is $3818 or $22 per hour.
If you want a boost, SurferSeo has a Free Seo writing Masterclass that can help you get started.
2. Earn money as an SEO specialist
SEO is at the heart of digital marketing and mastering how search engine engines work should be your primary goal. Additionally, it is a very dynamic area, so ensure you are up to date with search engine algorithm developments.
According to salary.com, the average SEO specialist salary ranges between $65000 to $7900 per year. This varies due to factors like individual experience, education, certifications, and skill set.
This shows that you can indeed make money with digital marketing as a full-time SEO specialist.
An SEO expert on freelancing websites like Upwork, Freelancer, and even Fiverr can earn up to $50 per hour as a consultancy fee.
3. Sell consulting services online
Once you have developed a portfolio from various clients served in digital marketing, you can finally open a shop/website as a business consultant. For you to become a digital marketing consultant, you’ll need to be familiar with all topics in digital marketing to specialize as an expert.
Note you will need ample experience before you can be certified as a consultant, but once you define the area you want to go all in on, start marketing and create a network that will go a long way in providing referrals for business. This way you make money with digital marketing as a seasoned digital marketing consultant.
There are endless opportunities when taking this route, and you could earn between $50 to $150 per hour if you become a full-fledged digital marketing consultant.
4. Make money as a social media manager
What I love most about this method of making money with digital marketing is that you get paid to do what you do every day. Everyone is on social media today but becoming a social media manager for a business is a whole other narrative. The goal is to increase a brand’s online presence on social networks.
You would be tasked with developing and scheduling posts, running ads, creating ads, or responding to comments or messages on the platforms.
Social media managers make more than $50,000 for doing basically what we all do on our social platforms.
5. Start your own digital marketing agency
Starting a digital marketing agency puts you on the big table of the marketing space. Like traditional marketing agencies, this is also a registered company offering a wide scope of marketing solutions. Take an example of this blog you are reading, we offer digital marketing services and free resources for someone like you!
We are on the “big table” as a digital marketing agency that is here to empower small businesses to grow and increase visibility online through conversion-based digital marketing.
Now that you have grasped the who, why, what, and how of making money with digital marketing, get an experienced team to help you serve your clients and keep learning to get ahead.
Digital Marketing space is constantly evolving, and how much you can make in this area is almost infinite, depending on how good you can skin your own goose.
Read also >>> 5 Powerful Features of ChatGPT that will revolutionize digital marketing
Final Thoughts on how to make money with digital marketing
If you just dipped your first foot into the digital marketing pool, consider starting as a freelancer. Approach small local businesses or offer your services to friends and family as you consistently build your portfolio to catapult you to the advanced levels of digital marketing. You just took a huge step towards getting a chuck of the internet cake!
When it comes to the topic of how you can make money with digital marketing, these 5 tips are just the tip of the iceberg. As I said, there are endless opportunities online. Just to list a few:
- Become an affiliate marketer
- Create and sell digital products like ebooks and online courses.
- Start a YouTube channel and monetize it with Adsense.
- Create sponsored content.
- Become a PPC campaign manager.
- Become a graphic designer.
The list is endless, just choose what you’d be best at, master it and start to make money with digital marketing online!
