As search engine algorithms become more advanced and the competition continues to increase, boosting your SEO rankings on SERPs is essential for staying competitive in the digital landscape. As a website owner, you may already be aware of the basics of SEO and how to make it work for you.
What is SEO and why is it important for Businesses?
SEO stands for search engine optimization, and it’s the process of improving the visibility of a website or a web page in a search engine’s unpaid results. This is important for businesses because higher search engine rankings can lead to more traffic and potential customers. SEO is important because it helps businesses:
- Reach their target audience: By optimizing their website for relevant keywords, businesses can attract the right visitors to their websites.
- Boost brand awareness: By appearing at the top of search engine results, businesses can increase their visibility and build their brand.
- Increase website traffic and sales: By ranking higher in search engine results, businesses can increase the number of potential customers who visit their website, which can lead to more sales and revenue.
- Stay competitive: With more and more businesses competing for attention online, having a strong SEO strategy can help businesses stay ahead of the competition and attract potential customers.
Overall, SEO is an essential part of any digital marketing strategy because it can help businesses reach their target audience, increase website traffic and sales, and stay competitive in the online marketplace.
If you are looking for quick and effective ways to boost your SEO rankings on SERPs, then look no further. Here are some SEO tips that will help you achieve better rankings without breaking the bank:
Improve your website loading speed
If you want to appear on the first page of Google for a specific keyword, you must have a website that loads fast. Recent research shows that websites that load fast rank higher than those with slower loading speeds.
For example, the average website loads in three to four seconds, but the quickest loading time is just one second. This website, for instance, as you can see from the screenshot above loads in 0.6 seconds.
It can be challenging to figure out how to improve your website loading speed for better SEO results ranking, but you can make some easy changes to make this happen.
The first step is to check your website’s loading speed. Several free tools can provide an estimate, but you should consider using Google’s Page Speed Insights or Pingdom.
Pingdom allows you to enter your website URL or upload a file or zip folder to test. It also has features that allow you to track your site performance over time so you can see how much it has improved after making changes. You’ll get a results page that provides information on page size, load time, total size, and content length. If any of these details look lengthy, it’s best to fix them for better loading speed.
Additionally, optimize and compress images to take up less space on the web server. There are many different image compression tools and plugins to choose from, but I use Short Pixel as it allows me to bulk optimize my images on WordPress.
If you want to compress your images before uploading them in WordPress, you can use this free online image optimizer tool to compress up to 20 images at a time.
Using a CDN service can also significantly increase web page loading speed because its servers are distributed worldwide. CDN services will optimize your images before uploading them and provide a faster hosting service.
A CDN service will cost more monthly, but it often pays off when looking at increased rankings and traffic from search engine users. Some hosting providers provide free CDN services or at a fixed monthly price, but I recommend using a hosting provider that seamlessly integrates with Cloudflare CDN.
We use Cloudways on all our websites, which has partnered with Cloudflare Enterprise to provide the fastest CDN service for only $4/month. This is one of the reasons why we can achieve a page speed of 0.6 seconds on this website.
Many sites use third-party scripts and widgets like Facebook comments and Twitter feeds, which require scripts on every page to display correctly. As a result, website pages tend to become heavier and load slower since they need all of these additional files running on the same pages. To solve this problem, do two things:
- Include code snippets on the top-level navigation bar instead of each page;
- Create a separate CSS file for any JavaScript code snippets that need updating separately so only those particular pages need updating instead of every single one.
If you don’t have the time to do this or are not as tech-savvy, CONTACT US and we will be happy to help.
Optimize website design for mobile
Improving your website design for mobile will not only boost site performance, but it will also help boost your SEO rankings on google. It’s not just about ensuring your website looks good on mobile devices.
You’ll want to make sure everything is optimized so that a user can find what they’re looking for quickly and easily. To do this, we recommend taking the Google mobile-friendly test to find out if your site is optimized for mobile.
With the use of AMP technology, you’ll be able to provide an optimized experience on mobile devices while also maintaining the speed of desktop browsing.
A responsive website design means that you have a site that will automatically adjust the layout according to the device on which it is being viewed—whether it’s a phone, tablet, or computer.
This is crucial for improving mobile SEO rankings because Google prefers sites that are accessible from any device. The more frequently your website appears in search results from a mobile device, the higher it will rank. Double-check that every page of your website contains both images and text for mobile users.
Use Relevant keywords
Search engines want to ensure that their search results are relevant for users, so if you optimize your site for the keywords you’re targeting, you can rank first on SERPS.
Here’s how:
- Include keywords in the title of each page on your site. This way, when people search using those keywords, they’ll find what they’re looking for more easily.
- Use proper syntax when writing content that targets specific keywords or phrases. You can use tools like Google Adwords Keyword Tool to see which words/phrases users type into the search engine and which ones have high traffic volume. After choosing your target keyword, start by identifying at least five synonyms. Then include one synonym per paragraph in your blog post (remember other important terms!)
- Include keywords in your meta descriptions. This text usually appears below each web page in search results, so including relevant keywords here can help boost click-throughs for your content.
- Use targeted anchors in your internal linking. By using targeted anchors, you’ll give search engines a clear signal that specific pages are related and should appear near each other in search results.
Publishing high-quality content
Publishing high-quality content on your website can boost your SEO rankings on SERPS. With so many websites out there, there are several factors to consider for a website to rank higher in search results.
One of the most important criteria is whether or not the page has been published recently. Recent content may be more up-to-date than older material or might just have better information on it.
The more recent content you post, the higher your ranking on SERPS and the more traffic your site will get. A great way to publish this new content is by updating your blog with fresh, unique articles regularly that are both informative and well-written.
Look, at our blog, for instance, we publish a new post every single week!
Content that’s interesting to readers, relevant to the topic, and contains valuable facts will get shared across social media networks. This reminds me, have you read our 15 Best SEO strategies for small businesses? This is the perfect example of high-quality content!
People who see this quality content on their timeline or newsfeed will click through for more and increase your website traffic. Quality content also increases your backlink profile which can also help boost your SEO ranking on SERPs.
Promoting your website on Social Media
Promoting your website on social media can help boost your rankings on SERPS. Using social media, you can reach a broad audience with content related to your website or business.
Social media channels like Facebook, Instagram, Twitter, and LinkedIn have billions of users who see content daily. This means that if you post high-quality content related to your company on these sites, there is a good chance that someone will see it.
And seeing how the more people who come across your posts, equals the higher your SERPS rankings become- it makes sense why promoting on social media can help boost those rankings!
If you want to promote your website on social media, build a solid following by following other accounts relevant to your industry (like us!). You will both gain access to each other’s follower list through the reciprocal relationship.
You should then create an attractive profile picture and write a bit about your business in your bio (at least one sentence). The last step is to submit high-quality content about your website so that your followers from around the world can find it when they search for keywords related to your business.
In Conclusion
It is no secret that having a good SEO ranking on SERPs (search engine result pages) can be the difference between success and failure when it comes to online visibility.
- That’s why many businesses, large and small, focus their digital marketing efforts on boosting their rankings on search engines like Google
. By implementing these quick tips into any SEO strategy, you should begin seeing an improvement in your website’s visibility across all major search engines instantly!
However, it doesn’t end there! Remember SEO is a continuous process and your competitors are also using the same techniques to boost their SEO rankings on SERPs. With that said, you need to be consistent and keep your content up to date so that you can have a competitive edge.
We hope this article helped you in one way or the other. All I could ask is you pay it forward by sharing it with somebody who might need the wealth of information in this article.
