A Bookings-First Redesign for Escape Box UAE
We redesigned Escape Box's website with an immersive, game-inspired aesthetic and a streamlined online booking flow — increasing direct bookings and reducing the reliance on walk-in and phone reservations.
The Challenge
Escape rooms live on group bookings, birthday parties, corporate team-building, and spontaneous weekend fun — all high-intent, ready-to-book traffic. Escape Box was attracting visitors to their site but failing to convert them. The old website was flat, generic, and did nothing to communicate the thrill and excitement of the actual experience inside.
Most crucially, the booking process was clunky. Interested groups were dropping off before completing a reservation, calling instead — or worse, booking with a competitor whose site made it easier.
Our Approach
An escape room website should feel like the beginning of the adventure. We built Escape Box a site that creates atmosphere from the first scroll — dark, theatrical, immersive — and then gets out of the way to let visitors book as fast as possible.
Our redesign focused on:
- Immersive visual design: dark theme, dramatic typography, and game-world inspired aesthetics
- Room pages that build excitement and clearly explain themes, difficulty, and group sizes
- Booking flow stripped to its minimum — fewer clicks, fewer fields, more completions
- Group and corporate booking tracks designed for different audience segments
- Gift voucher purchase flow as an additional revenue stream
- Mobile optimisation for impulse bookings on the go
- SEO targeting 'escape room Dubai', 'team building UAE', 'birthday activity Dubai' and related terms
The Results
The redesigned Escape Box site delivered a significant shift in booking behaviour. More visitors converted online, reducing the operational overhead of phone bookings and giving the team cleaner, pre-paid reservations to work from.
- Major increase in online booking conversion rate post-launch
- Significant reduction in phone booking volume as more customers self-served online
- Group and corporate booking track performing strongly — higher value reservations
- Gift voucher purchases became a meaningful secondary revenue stream
- SEO improvements generating consistent organic traffic for entertainment searches in the UAE
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