How We Took Sated.Skin from KES 300K to KES 1M/Month in 3 Months

Sated.Skin is a Kenyan skincare brand built around a research-based, clinically effective philosophy. Despite having a quality product line and a loyal community, their revenue had plateaued at around KES 300,000 per month. They were running Meta ads in-house with limited experience — broad targeting, inconsistent creatives, and no structured funnel — resulting in wasted ad spend and a ROAS that rarely exceeded 1.5x.

Their primary KPI was ambitious: reach KES 1,000,000 in monthly revenue within six months. The brand needed a partner who understood both e-commerce performance marketing and the nuances of the Kenyan beauty consumer.

We audited Sated.Skin's existing Meta ads account and identified three core issues: poor audience segmentation, weak creative direction, and no retargeting infrastructure. We rebuilt the account from scratch using a structured three-phase funnel.

At the top of funnel, we deployed interest-based and broad prospecting campaigns targeting women aged 18–45 in Nairobi and key Kenyan towns — led by educational and results-driven creatives showcasing ingredient science and customer transformations. At mid-funnel, we layered in warm audiences (video viewers, website visitors, social engagers) with benefit-led ad sets. At the bottom of funnel, we ran aggressive dynamic product ads and limited-time offer creatives to convert high-intent shoppers.

Creative was overhauled to feature real skin transformation testimonials, dermatologist-backed claims, and before/after content — all highly resonant with a value-conscious Kenyan audience. We tested weekly, killed underperformers fast, and scaled winning ad sets systematically. Budget allocation was fluid: we shifted spend toward whatever was delivering the best ROAS in real time.

Within the first three months — half the agreed timeline — Sated.Skin crossed the KES 1,000,000 monthly revenue milestone. For the same ad spend they were previously running, we delivered consistent month-on-month growth from KES 300,000 to over KES 1,000,000.

Average ROAS across the engagement held at 3.4x, with our lowest-performing month still delivering 2.7x — meaning we never dropped below a 2.7x return at any point. Most months exceeded 3x, with peak periods hitting above 4x during campaign pushes around key shopping moments.

The structured funnel meant every shilling of ad spend had a clear job — and it showed. More sales, stronger repeat purchase rates, and a growing warm audience that continues to compound in value beyond the paid channel.