Nuru Journal
Insights to grow your brand
Strategy, SEO, design, and digital marketing — written by the team behind some of the region’s fastest-growing brands.
Web Design & CRO
22 September 20258 min read
Why Your Website Is Killing Your Ad ROAS (And What to Fix First)
Pouring money into Meta or Google Ads but not seeing returns? The problem might not be your ads — it might be the website they're sending traffic to. Here's how to diagnose and fix it.
Kelvin Wambugu
CEO & Creative Director
Meta Ads
8 September 202510 min read
The Meta Ads Funnel That Actually Converts: A Step-by-Step Guide for 2025
Most Meta ads campaigns fail because they're missing a funnel. Here's the exact funnel structure we use across every account we manage — and why each layer matters.
Nuru Digital Team
Performance Marketing Agency
Growth Strategy
25 August 202512 min read
From Zero to Your First 1,000 Customers: A Digital Marketing Playbook for African Startups
How do you get your first 1,000 customers with a limited budget in an African market? This step-by-step playbook covers every channel and decision you'll need to make.
Kelvin Wambugu
CEO & Creative Director